Give your ideas an expiration date

It was the wildest thing I could do in that moment. While staring at the dozens of notebook papers scrawled with blog ideas taped to my fridge I suddenly decided “To Hell with it all!” For the next 3 minutes I furiously crumpled and dumped every single idea. The good ones, the okay ones, the bad ones, and even the absolutely amazing ideas.

Every writer/blogger suffering from Writer’s Block reading this probably wants to curb stomp me. “Barry! Why in the world would you throw away good ideas?!”

Rest easy. There is a method to my madness.

We all know how valuable a good idea can be. A good idea put to work possesses amazing transformative power. Look at Walt Disney, Albert Einstein, Steve Jobs, J.K. Rowling etc. Many of us see ideas as mental objects to be stored and sheltered. It’s this line of thinking that leads us to stockpile ideas in our secluded mental basement. I take issue with this. Consider this for a moment: What use is a great idea hidden away?

Ideas are a biological form of currency. They hold extraordinary potential, but only when used in a certain amount of time. Otherwise they ripen and die. Fresh ideas taste much better than rotten ones every day of the week.

So, am I insane for trashing all my old ideas?


A little bit of insanity often leads to the best ideas – Barry


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